Sade Lawson is a creative entrepreneur working at the intersection of music, film, and culture. With over 12 years of experience spanning artist management, campaign strategy, and creative production, she has helped shape globally recognised projects across major album releases, brand partnerships, and international rollouts.

Her work includes marketing and project leadership at Sony Music and Warner Music, and contributing to campaigns such as Magdalene by FKA twigs and Maybe in Nirvana by Smino. She has also collaborated with the Sundance Film Festival and global brands including Nike, Google, and MAC Cosmetics. Sade helps builds infrastructure around artists and brands that protects the creative flow while delivering impact at scale.